
Register today for this six-part Masterclass dedicated to growing your funeral business so that you run *it* and it doesn't run you...
After all, if you always do what you've always done, you'll always get what you've always gotten. Now's the time to make a change, and this Funeral Academy Masterclass series is absolutely the course to help you do that. Strictly limited to a maximum of ten businesses, this is a small group, fully-facilitated programme, where you get the ultimate in value-add, including:
Led by Alan Adams, you'll have access to one of the leading experts in his respective fields - sales and marketing communications - in the UK. Check out the videos to see the impact their UK-wide Mastermind has had on attending businesses. Now, for the first time they're bringing it home, and you could be a part of it... Here's all the details.

The concept of the masterclass series is to introduce you to new ideas and new ways of thinking. We'll teach you the power of the psychology of influence and persuasion, as well as how to implement this into your everyday actions. We'll also demonstrate the importance of goal setting and business planning, and we'll give you the tools to do all of this and more...
If you’re an ambitious business owner and you’re looking to grow your profits and develop your dream lifestyle then this is for you. You need to be able to accept critique, you need to take action, and you need to be comfortable with being held accountable. This is a group focused on growth, and to achieve that you’ll need all three of these.
With a small group of hand-picked businesses on the course, this will be where you will gain insight into what is working right now in terms of business growth and how that applies specifically to your funeral business. Alan will lead the discussion and share business development, marketing, communication strategies and leadership strategies that are specifically relevant to your businesses. You can expect a huge return on your investment.
Who's Alan

Alan is an award-winning business coach and author. He’s helped hundreds of businesses across the UK to move from simply surviving to positively thriving.
He’s driven to share practical advice and guidance to help revolutionise turnover, client retention and overall business growth.
Alan was recognised by Enterprise Nation as one of the UK’s Top 50 Advisors three times, APCTC as a Coach of The Year Finalist, Global 100 Best Business Consulting Firm of 2023, and is a Finalist in the Awards Best Solution Provider 2024.







John is an award winning Funeral Director at Perry and Phillips Funeral Directors, a very successful fourth-generation family-owned business that provides compassionate and professional funeral services.
He is the former President of the National Association of Funeral Directors (NAFD), the largest trade association for the funeral sector in the UK, representing more than 4,000 funeral homes and 80% of all UK funerals.
John is also an NAFD Approved Tutor, delivering high-quality training and education to funeral professionals and aspiring funeral directors.
If your application is accepted you’ll be part of a small group of no more than ten businesses and you’ll all get to know each other really well. You’ll also have Alan and John there to support you, Alan will lead on sessions and deliver the Masterclasses at each session. John will bring a wealth of experience from the funeral industry, as well as access to dedicated videos of the sessions and downloads, which will be emailed to you to assist you in all areas of business growth, from sales and marketing to team building.
Our Funeral Academy Masterclass will come together every other week for 12 weeks, on a Tuesday morning at 11am, we do this virtually, via Zoom. Our first session is currently planned for the start of the year, Alan will lead respective sessions, to support you in growing your businesses. Masterclass investment is typically in excess of £2000 + VAT, however these are exceptional times and we are looking to remove the burden of cost for those who want to join, so in return for case studies and testimonials at the end of the session, we can offer a very special rate of £850+VAT *all-in*! That's less than £70+VAT a week over the 12 weeks...

"I've been working with Alan for well over 18 months and he's had a huge impact on helping grow my business with a solid focus on specific targets and numbers. I can recommend Alan to anyone looking for support and help to grow their business. Thanks Alan"
Charlie Hutton | Director | One Man Empire
"I worked with Alan a few years ago and it had such a positive impact on myself and how we do business that I convinced him to set up a Mastermind programme specifically for the funeral industry so that others could benefit too"
John Adams | Director | Perry & Phillips Funeral Directors


"Alan helped us think a lot more strategically about what we’re looking to achieve within our business, he's shown us how to break things down into manageable chunks, and he's taught us simple techniques which have led to great results and brilliant patient retention. We're more confident and more able to make better, quicker decisions, and we're working together much more effectively"
James Dean | Director and Owner | Freyja Medical
"I've known Alan for a few years now. He's contributed some fantastic articles to my magazine and has spoken as part of our Business Workshop programmes at the two conferences we run. Alan is a great speaker, he's informative, entertaining and great at capturing the audience's attention with useful takeaways and insights. I'd recommend him both as a business expert and as a speaker"
Vicky Eldridge| Editor | Aesthetic Medicine


“We recently welcomed Alan as a keynote speaker at one of Heaven Skincare’s events in Birmingham. His approach and presentation style, as well as his knowledge on running a business is hugely impressive. He delivered an inspiring presentation about how other business owners can double their profits through the power of small change which was fantastically received. It was a brilliant event and I’d highly recommend him as a speaker.”
Thank you Alan for this and personally helping and mentoring me.
Deborah Mitchell| CEO | Heavenskincare UAE,UK,USA
"Alan has really helped us focus on what’s important for growing are business and the profits, he took us through his DEPTH™ programme, the output of which were strategies and tactics that we could start implement immediately, we’ve been able to make better decisions quicker, meaning faster growth, Alan’s been a huge asset to the business and I can highly recommend investing in his coaching program"
Mark Greenway |Director | Mooch Creative

Every 2 Weeks: A virtual meeting with Alan and the rest of your Masterclass group to support you with the challenges and opportunities faced by you in growing your business
Accelerator Workshops: Each meeting we'll be having a deep dive into certain sales, marketing strategy or business planning, but we'll also be introducing some truly incredible resources who are renowned experts in their own fields.
Power Calls: Towards the end of the course, Alan will host a video call with you to check that you’re on target, and to support you to deliver on your commitments
The Video Recordings and Slides: You'll have 24/7 access to this digital asset that contains videos and downloads, that are covered during the sessions, so as marketing, sales and team building
Lifetime Access: We're committed to your business success, so as part our commitment to you, you'll be given lifetime access to The videos, to ensure you always have help on hand.
Part Funded: Masterclass investments are typically around the £2000+VAT however in return for case studies and testimonials at the end of the course, we can offer a very special rate of £850+VAT, so less than £70+VAT per week over the course...

"Alan explained how it's the baby steps that really deliver the big changes in businesses, I'd highly recommend him"

"Alan is an excellent business coach. Focused, articulate and results orientated, Alan's straight-forward approach to coaching has had a dramatic impact on our business"